RTX 5070's market share climb
The GeForce RTX 5070 has climbed to third place in the Steam discrete GPU rankings, capturing 3.62% of the market. This share is nearly identical to the 3.63% held by the older RTX 4060. What makes the 5070's success striking is that it's outpacing the more budget-friendly RTX 5060, which has struggled to gain as much adoption. Part of the 5070's draw likely comes from its VRAM capacity—16GB compared to the 5060's 8GB—letting it handle more demanding gaming loads without performance dips.
The rise of the RTX 5070 shows how much demand exists for mid-tier GPUs that can manage modern AAA titles without breaking the bank. It also points to how important VRAM is in shaping consumer choices at this level. AMD's Radeon RX 9070 XT, another 16GB VRAM card, also leads the Radeon RX 9060 XT in market share. This reinforces the idea that VRAM can be a deciding factor when picking a GPU for serious gaming.
NVIDIA's continued dominance
NVIDIA still dominates the discrete GPU market, with 72.72% of Steam users running a GeForce card. AMD takes the second spot with 18.71%, and Intel rounds out the top three with 8.16%. This lead becomes even more apparent when you exclude integrated graphics and system-on-chip designs. In such a scenario, NVIDIA’s share jumps to nearly 90%, showing just how deeply embedded its hardware is in the PC gaming ecosystem.
Despite high prices caused by ongoing memory shortages, the RTX 5070 has emerged as a top pick for many PC gamers. It’s finding a sweet spot with users who want strong performance without the steep price tag of high-end cards. Its growing popularity could hint at a broader shift in how people view value when choosing GPUs, especially in a market where balancing VRAM and performance is crucial.
The 5070's success might also signal a new trend in how consumers choose their hardware, with VRAM capacity becoming a key selling point for mid-range GPUs. As memory prices remain high and supply is limited, the demand for cards with larger VRAM is only expected to grow. This could lead to more competition between NVIDIA and AMD in the mid-tier segment, where the battle for market share is heating up. As prices for RTX 50 Series GPUs continue to rise, the pressure is on both companies to deliver value-packed options that meet the needs of gamers everywhere.