BWH Hotels has named Toast as an officially endorsed point-of-sale provider, giving its hotel properties across North America access to a modern digital solution for hospitality operations. This partnership is part of BWH's broader strategy to provide hoteliers with vetted and trusted technology to support their evolving operational needs.
A technological upgrade for hotel operations
BWH Hotels is a global leader in hospitality. It operates nearly 4,300 hotels worldwide. The company views Toast’s platform as a valuable fit. The platform meets the shifting needs of hotel operators. It supports various service models. These include room service and retail operations in hotel lobbies. The platform includes tools such as Toast Go® handhelds. It also includes the Mobile Order & Pay system.
This new collaboration brings hoteliers a suite of digital tools aimed at streamlining operations and reducing complexity. The Toast system offers features that simplify staff onboarding and ensure smooth integration with current hotel technology systems.
Collaboration goals: seamless service for guests and hoteliers
Kelly Esten is the Chief Marketing Officer and Chief Operating Officer of Enterprise at Toast. She described the partnership as an important step. It aims to simplify service for hotel operators and their staff. Toast is focused on delivering a unified and hassle-free guest experience. This meets the expectations of modern travelers. It also supports the hospitality industry.
Bill Ryan is the Senior Vice President and Chief Technology Officer at BWH Hotels. He underscored the importance of flexible and scalable technology. BWH has a wide range of brands and property types. This is in its portfolio. The company is committed to finding solutions. These solutions can adapt to the diverse needs of each business it operates.
The collaboration reflects BWH’s ongoing technology strategy to invest in digital platforms that enhance the experiences of both guests and hotel teams. Toast's platform presents a way to modernize food and beverage operations without distracting hoteliers from their central mission: delivering exceptional hospitality.
The platform’s role in hospitality innovation
Toast offers a comprehensive technology suite that allows hoteliers to provide a seamless guest experience at every point of interaction. This includes access to Toast Kiosks, Catering & Events tools, and Toast Tables, which all contribute to streamlining operations across different service areas within hotel properties.
By incorporating Toast’s technology, BWH Hotels is addressing the need for a more connected and efficient operating environment. The integration ensures that hotel systems are not only compatible with Toast’s offerings but also enhance the overall functionality for staff and guests alike.
Building a connected and future-ready hospitality ecosystem
BWH Hotels is focused on equipping its hoteliers with technology that reduces operational complexity and drives efficiency. This includes intuitive, scalable platforms that integrate well with existing systems and third-party partners, creating a more cohesive environment for managing hospitality operations.
By choosing Toast as an endorsed partner, BWH Hotels is reinforcing its commitment. It supports hoteliers with digital tools. These tools simplify tasks for staff. They also foster a welcoming atmosphere for guests. Toast’s flexibility, connectivity, and functionality align perfectly. This is with BWH’s vision of modernized food and beverage operations. The operations are in the hospitality industry.