Stellantis, the global automaker known for the Jeep and Ram brands, has seen its stock plummet by nearly 70% over the last three years. In that same time, rivals like General Motors and Ford have fared much better, with GM’s shares nearly doubling while Ford kept its value steady. The steep decline in Stellantis’ valuation has been so significant that the company’s market capitalization is now lower than that of Rivian, a fledgling EV maker that has yet to turn a profit on a net basis. Rivian, which produces just four electric vehicles, now outpaces Stellantis in market value despite the latter being a major automaker with massive production and global distribution networks.
There are signs, however, that Stellantis may be at the start of a significant turnaround. In the second quarter of 2025, the company shipped 1.6 million units globally, marking a 10% increase from the previous year. This boost was driven almost entirely by North America, where Stellantis saw a huge 38% jump in vehicle deliveries compared to the prior year. This is the first clear sign of a recovery since the company’s market share in the U.S. began declining sharply around 2019.
New vehicle releases have played a major role in this recent upturn. The Ram 1500 HEMI, the Ram 1500 TRX SRT, and refreshed versions of the Jeep Grand Wagoneer and Grand Cherokee are among the standout models contributing to the company’s improved performance. These vehicles, known for their strong profit margins, have become a key part of Stellantis' broader strategy. The automaker is doubling down on full-size trucks and SUVs, which it considers its most profitable and in-demand product categories.
To reach a broader audience and boost overall production efficiency, Stellantis is rolling out a series of more affordable models. The automaker plans to introduce seven new vehicles in North America priced under $40,000, and two models under $30,000. This strategy aims to attract cost-conscious buyers while allowing the company to better utilize its manufacturing capacity. By offering both high-profit trucks and SUVs alongside budget-friendly models, Stellantis hopes to increase sales volume and overall profitability.
Jeep and Ram to Get 60% of Future Spending
Stellantis will channel the bulk of its future investment into Jeep and Ram as part of its $70 billion global turnaround plan. These two brands will receive 60% of the company’s brand and product spending over the next five years. Jeep, in particular, is expected to serve as a key driver of international expansion, helping Stellantis rebuild its presence in foreign markets. The company is positioning itself as a brand focused on high-margin trucks and SUVs, with Jeep and Ram at the center of this transformation.
Even with these promising steps, Stellantis remains undervalued in the eyes of Wall Street and many investors. Analysts are watching closely to see if the company can maintain this momentum and successfully execute its long-term strategy. The recent Q2 results and the coming wave of new model launches could provide the spark needed to shift the company’s fortunes. If Stellantis can sustain its progress and deliver on its goals, individual investors might find themselves in a prime position to benefit from what could be a powerful resurgence.