A recent report reveals 60 percent of users engage in automatic saving through Regen’s app. This highlights a key strategy in the collaboration between FusionIQ, IQvestment, and Regen. They aim to create a unique financial platform integrated into sports gaming. Connecting financial services with a popular activity, the companies encourage saving and investing. They do so in a seamless and engaging way.
A savings journey through betting
The new platform is designed to allow users to designate a portion of their betting activity—whether they win, lose, or place a wager—to a dedicated savings account. This money can then be transitioned into investment portfolios, including diversified ETF options, offering a natural progression from casual gaming to long-term financial planning.
The approach is tailored for individuals who are already involved in sports betting. Instead of making a separate decision to start investing, they can now integrate wealth-building into their existing routines. This method reduces friction and makes it easier to build a habit of regular saving and investing.
A new way to get younger users investing
Traditionally, younger generations have shown less interest in traditional investing compared to older age groups. This new platform is specifically aimed at younger investors, offering a low-effort, automated process to build their financial confidence and long-term wealth.
Regen explains that by turning sports betting into an automatic savings mechanism, the platform allows users to build wealth without altering their current habits. This makes it easier to maintain and ensures consistent participation.
Eric Noll, CEO of FusionIQ, emphasized that the platform creates a 'seamless pathway from an everyday activity to a long-term investment.' He believes the initiative will significantly expand access to investing. This is for people who may not have considered it before. The project supports FusionIQ’s mission to make financial services more accessible. It aims to make them available in the environments where users are most engaged.
Daniel Prior, CEO of Regen, stated that many people want to start saving and investing. But they struggle with knowing where to begin. He added, 'We meet people where they are and help them build something for their future.' This sentiment aligns with the core mission of the platform. It is to make long-term financial planning accessible and intuitive for a new generation of investors.
How the platform is being integrated
The platform is being developed with integration across sports gaming applications, fintech platforms, and digital wallets. The goal is to make saving and investing a regular part of users’ financial activities, rather than a separate or occasional process.
By linking savings directly to betting behavior, FusionIQ, IQvestment, and Regen aim to boost participation in investing. They also aim to foster long-term financial growth. This embedded approach is designed to be intuitive and easy to maintain. It allows users to build wealth in a way that feels natural. It aligns with their current behaviors.
FusionIQ, a digital wealth management platform, provides financial institutions, fintech companies, and advisors with the tools to offer self-directed, hybrid, and digital advice solutions. IQvestment, a registered investment advisor, provides portfolio management and digital advice while ensuring compliance and fiduciary oversight. Regen, the first automated savings platform tailored for sports bettors, connects with users’ betting accounts to trigger savings with each bet, win, or loss. Founded in 2025, Regen has already helped users save tens of thousands of dollars while continuing their usual betting activity.