The collaboration with ELITE Solar follows the announcement of Real Madrid's financial results for the 2025-26 fiscal year, which once again showed record-breaking revenue. This new deal strengthens the club’s commercial base, which already includes a broad network of international partners.
Real Madrid and ELITE Solar will not just work on marketing initiatives. Their partnership is intended to promote renewable energy and sustainability through projects engaging fans and communities worldwide. The companies will collaborate on innovation and responsible growth, aligning with Real Madrid's broader corporate strategy.
Emilio Butragueño, Director of Institutional Relations at Real Madrid, emphasized the values that attracted the club to ELITE Solar. Alex Chen, CEO of ELITE Solar, called the partnership a long-term strategic alliance, going beyond a traditional sponsorship to reflect a shared vision of excellence and sustainability.