Inside Google’s Tokyo design lab, a new Pixel Watch 5 outline has emerged, teasing the Made by Google event. The countdown is on—August 12, 6:00 PM ET—and Google is tightening the spotlight.
The latest teaser video, released by Google, outlines the Pixel Watch 5 in shadowed detail, a familiar teaser pattern for the brand. It ends by confirming the launch date and time, a consistent move across previous Pixel hardware teasers.
But the real kicker in the video is the line: 'Still has the decency to look like a watch.' It’s a subtle yet pointed jab at smartwatches that prioritize specs over aesthetics. Google appears to be positioning the Pixel Watch 5 as an alternative to the more rugged and bulky designs like the Galaxy Watch Ultra 2 and Apple Watch Ultra 3.
According to countdown clocks on the Google Store and Best Buy, pre-orders for the latest Pixel hardware will open the day of the launch, beginning at 10:00 AM ET.
The Made by Google event promises not only the Pixel Watch 5 but also the next generation of Pixel smartphones. The teasers build up anticipation by focusing on design and usability, rather than just features.