Oddin’s expansion strategy
Oddin.gg has launched Oddin Casino, moving beyond its esports betting roots into traditional casino games. Market Suchar, the company’s co-founder and managing director, said the new venture will not simply repurpose esports betting products for a casino audience. Instead, Oddin is building new tools to help partners create casino experiences that reflect their brand identities. The company promises a catalog of customizable games to keep players engaged without requiring heavy investment in dedicated casino tables.
Suchar emphasized that Oddin Casino is designed to give operators creative freedom and a competitive edge through its technology. The goal is to help casino brands develop unique player experiences quickly and cost-effectively. This expansion comes as esports betting grows, but with casino additions, Oddin now offers both betting and traditional gaming options.
Licensing and international moves
The launch of Oddin Casino follows the company securing licenses in Kansas and Wyoming for its esports betting. Oddin now has licenses in eight states, but only New Jersey and West Virginia currently allow online casinos where it can operate the new product. Oddin also has a license in Alberta, part of the province’s new gambling regulations. The company expects to launch its casino platform in full later this year but has not yet announced in which states or provinces it will operate.
Oddin is also expanding internationally, having recently partnered with gambling brands in Brazil and Paraguay. This move signals the company’s growing global presence beyond the U.S. and Canada.
Razed joins forces with BIG
As Oddin diversifies into casino gaming, the CS2 team Berlin International Gaming (BIG) announced a new partnership with crypto casino Razed. Daniel Finkler, CEO of BIG, said Razed is a partner that aligns with BIG’s vision for content and community engagement. Razed is not a new player in esports gambling; it became a main sponsor for Heroic last year and maintains a dedicated CS2-focused X account.
Ethan Johnson, Head of Esports at Razed, said the partnership with BIG demonstrates Razed’s long-term commitment to the esports scene. The team is now working to show the CS2 community that Razed is serious about building a lasting presence in the competitive gaming space.
The partnership may also help Razed strengthen its position in the esports betting market. BIG, for its part, seems eager to leverage Razed’s expertise to create new formats and experiences for its fans.
League of Legends gains in betting volume
While CS2 remains a dominant force in esports betting, League of Legends (LoL) is catching up. On Kalshi, a prediction market platform, LoL accounted for just under 18% of esports trading volume last month, but the average trading volume for LoL has now surpassed that of CS2. Over the last 28 days, the average daily trading volume for LoL markets has reached $4.15 million, compared to $4.02 million for CS2. Meanwhile, Valorant is also seeing increased betting activity, with its average daily trading volume rising to over $2 million.
Despite rising interest in esports betting, Kalshi faces regulatory challenges. New York is suing the company for $36 billion, and a Utah court recently ruled that Kalshi’s sports markets are illegal. These developments could threaten the exponential growth of Kalshi’s esports markets and possibly limit its operations in key states.