Kim Ng stood before reporters after the Utah Talons beat the Chicago Bandits in the championship series, signaling a conclusion to the Athletes Unlimited Softball League's second full season. Despite strong fan support and record numbers, the league's leaders confirmed expansion won't happen in 2027.
2026 delivered big numbers
The championship series opener on ABC drew an average of 732,000 viewers, the largest audience ever for a pro softball game. The regular season saw 23 sold-out contests, and both final games in College Station, Texas, were fully booked. Merchandise sales shot up 110%, and social media reach increased by 97% year over year.
Ng and CEO Jon Patricof pointed to these numbers as proof of the league's promise. However, they emphasized the need for careful planning. The AUSL shifted from a traveling model in its first season to permanent teams in six cities in 2026. Ng confirmed that this strategic shift remains in place for the coming year.
Stability over growth
Ng told reporters, 'The goal when securing these six markets was always to stay put long term. We're coming back to all six in 2027. I don't see that changing.'
The cities — Round Rock, Texas; Durham, North Carolina; Portland, Oregon; Oklahoma City; Chicago; and Salt Lake City — are where the league is building its foundation. While Ng hinted at future expansion, she made it clear, 'We’ll stay where we are next year.'
What else could change next year
Although the team count remains steady, the schedule might change. Ng noted that fans are asking for more games, reflecting the growing appeal of the sport. The AUSL broadcast more than 90 games this season across ESPN, CBS Sports Network, and MLB Network, showcasing stars like Montana Fouts and rising talents like Karlyn Pickens.
Partnerships with brands like Sephora and Adidas, along with backing from the Milwaukee Brewers and Ryan Sanders Baseball, help strengthen the league's position. As softball prepares for its return to the 2028 Olympics, the AUSL aims to grow beyond just being a stepping stone. Ng mentioned the league is 'thinking about more' — but not in terms of new teams. Not just yet.