A team with a digital edge
The Chris Colgan Team is now part of Real Brokerage, adding 28 experienced agents and bringing in a potential annual sales volume of $150 million. The group operates in major Northern Virginia and Washington, D.C. neighborhoods such as Arlington, Alexandria, and Fairfax. These are some of the most active real estate markets in the country.
At the helm of the team is Chris Colgan, who has combined in-person customer service with modern digital marketing strategies. His background as a builder of a successful sneaker and streetwear media brand played a key role in scaling his real estate team. Social media platforms are central to his efforts. His Instagram reaches 89,000 followers, while his YouTube channel has 40,000 subscribers, making a major contribution to generating new business and visibility for clients.
A strategic win for Real
Jason Cassity, Chief Growth Officer at Real, praised Colgan’s innovative approach. 'His knack for social media and personal branding aligns perfectly with our vision,' Cassity stated. The acquisition of the Chris Colgan Team is a major step for Real, expanding its reach in the high-competition Washington, D.C. real estate market.
Colgan began his real estate journey over 22 years ago and has been a top performer with several leading brokerage firms. He launched his own team in 2022, using the same content creation and community-building tactics he applied to grow his previous brand. That brand gained over 100,000 followers in the streetwear and sneaker space.
Real now supports over 35,000 agents and has a presence in every U.S. state and Canada. The company merges real estate, mortgage, and closing services with technology to provide a seamless, user-friendly experience for buyers and sellers. Real aims to simplify a process that is often seen as complex and stressful.
What the future holds
The press release includes forward-looking statements about Real’s expected growth. It notes potential risks, including slowdowns in real estate markets, economic downturns, and the challenge of maintaining a strong agent network. These uncertainties are detailed in the company's Annual Information Form.
Colgan emphasized the right fit between his team and Real. He credited Real’s culture and commitment to AI and technology. 'We're excited to keep growing our business while helping elevate the Real brand,' he said. His team aims to expand its influence in Northern Virginia and beyond while helping Real reach new heights in the real estate sector.