In the month of July, approximately 450,000 Germans either opened new investments or added funds to their existing portfolios through Flatex, an online investment platform. According to the latest analysis from Flatexdegiro, these investors have shown a strong preference for stocks, which represented 45.7% of all assets invested. This figure highlights the enduring appeal of individual stock investments, especially in times of fluctuating market conditions.
The month did not go well for individual stock positions overall, as they lost 3.1% in value. However, some stocks attracted substantial inflows due to specific developments. Notably, the defense company TKMS benefited from a major contract worth 62 billion euros with the Canadian government, which triggered a surge in investor interest. Professor Andreas Hackethal from the University of Frankfurt explained that this historic arms order is a significant reason for the increased investment in TKMS.
Defense Stocks Shine
Among all sectors, the defense industry experienced the most substantial net inflows in July, averaging 7.8% overall. This impressive performance was driven entirely by TKMS, which saw a 48% increase in net inflows. The company was awarded a contract to construct twelve submarines for Canada, an event that captured the attention of many retail investors. In comparison, other major defense stocks in Flatex portfolios did not perform as well.
Despite the underwhelming performance of the other defense companies, Rheinmetall remained among the top seven largest individual stock positions in terms of invested assets. The remaining defense stocks ranked between 49th and 62nd in the 200-largest-positions list. Hackethal expressed surprise at how positive developments, like a major contract, could significantly boost investor positions by 30 to 50 percent.
The analysis also highlighted heavy net outflows from several of the 200 largest individual stock positions, with PayPal recording the highest. Hackethal suggested that investors might have taken profits after years of stagnant performance, especially with recent takeover rumors creating a window for exits. Microsoft also saw significant outflows of 5.4%, which some experts believe were linked to profit-taking following the stock’s impressive climb.
Energy and ETFs Stand Out
Zalando, Carl Zeiss Meditec, and Puma also experienced notable exits, indicating a shift in investor priorities. Interestingly, energy stocks saw positive net flows even though their share prices fell in July. ITM Power, a British hydrogen company, led the sector with a 7.6% net inflow, showing some resilience in the energy market.
Exchange-traded index funds (ETFs) accounted for 44% of total assets and delivered a slight gain of 0.4% in July. This performance marked a contrast to the 3.1% drop in individual stock positions, highlighting the relative stability ETFs offer. Hackethal noted that companies like Oracle and SpaceX remain in the spotlight due to ongoing AI investment trends and IPO speculation, though not all stocks are equally positioned to benefit.
Looking at the largest 20 stock positions, only four received net inflows in July, with the majority experiencing outflows. Microsoft, despite its significant net outflow, saw the highest price gains among these top stocks. This situation reflects the mixed fortunes of large-cap investments and the strategic decisions being made by investors.
Broader Investment Trends
The broader implications of these trends remain a topic of discussion. As Flatex customers continue to diversify their portfolios, the interplay between market news, sector performance, and investor behavior will shape their investment decisions in the months ahead. The data shows that while the defense industry leads in inflows, and some technology and energy stocks perform well, many other sectors are facing challenges in retaining investor confidence.
For investors seeking high-quality stocks, the 200-largest-position list provides valuable insight. It reveals a complex landscape where a handful of companies drive industry trends, while others struggle to maintain their position. This dynamic reinforces the importance of staying informed about market developments and being ready to adjust investment strategies accordingly.

